Thursday, June 22, 2006

How much hype can a press release hold before it implodes?

This one from Oracle must be on the edge ... see here.

SOA 2.0, EDA, RFID, BPEL, ESB, J2EE, BAM, Hot-Pluggable!!!


Neil Ward-Dutton said...

I think what we're seeing here is the "blunderbuss" approach to marketing - if you fire enough buzzords, some of them are bound to hit paydirt, right?


Neil Ward-Dutton said...

Sorry, that should read "buzzwords"... it's not a mis-typed reference to buzzards